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Advertising management
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#	Item
91	Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments† VIJAY GANESH HARIHARAN Department of Business Economics Erasmus School of Economics Erasmus University Burgemeester Oudlaan 50 Add to Reading List Source URL: www.chkwon.net Language: English - Date: 2016-08-04 11:55:32 Marketing Economy Business Technological change Media manipulation Communication design Innovation Product management Technology adoption life cycle Targeted advertising Diffusion Advertising
92	Remodeling Contractor 30 Minute Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Softwa Add to Reading List Source URL: www.mplans.com Language: English - Date: 2013-11-06 17:28:46 Economy Marketing Marketing analytics Business Management Marketing plan Marketing performance measurement and management Advertising mail
93	5 STEPS TO SUCCESSFUL LEAD GENERATION 1 UNDERSTAND YOUR Add to Reading List Source URL: btgmarketingsolutions.incisivemedia.com Language: English - Date: 2016-07-20 09:55:15 Business Marketing Economy Marketing automation Salesforce.com Targeted advertising Lead generation Customer relationship management
94	Programmatic Media Case Study • • Add to Reading List Source URL: connexity.com Language: English - Date: 2016-05-05 20:26:30 Brand management Retailing Marketing PriceGrabber Brand Shoppers Drug Mart Targeted advertising Shopping Premium
95	blue-green_pattern_grey Lines Add to Reading List Source URL: www.syniverse.com Language: English Marketing Customer experience management Business E-commerce Brand management Syniverse Brand loyalty Customer relationship management Engagement marketing Customer experience Touchpoint Location-based advertising
96	Rocket Fuel Sources and Hires Engineers 88% More Efficiently by Using HackerRank’s CodeSprint and Code Challenges Rocket Fuel, a leading provider of advertising and marketing solutions for global agencies and brands, m Add to Reading List Source URL: hrcdn.net Language: English - Date: 2015-04-17 16:59:22 HackerRank Recruitment Human resource management Rocket propulsion Sourcing Rocket propellant
97	Fundraising Direct Mail RFM Selection Process an entire appeal with a simple interface Direct mail fundraisers require the ability to perform complex database segmentation so they reach out to the proper Add to Reading List Source URL: www.lane-services.com Language: English - Date: 2012-06-10 15:39:03 Institute for the Management of Information Systems Advertising mail Fundraising RFM Email Selection
98	Power Strips, Prophylactics, and Privacy, Oh My! Julia Gideon Serge Egelman Carnegie Mellon University Add to Reading List Source URL: cups.cs.cmu.edu Language: English - Date: 2006-05-26 23:25:43 Internet privacy P3P World Wide Web Identity management Privacy Human rights Information privacy Lorrie Cranor HTTP cookie Medical privacy TRUSTe Online advertising
99	Application form [for oriGIn’s members] Add to Reading List Source URL: www.w3w.befrassy.net Language: English - Date: 2013-12-15 09:04:44 Trademark law Intellectual property law Appellations Product management Marketing Geographical indication Trademark Export Advertising Collective trade mark Certification mark Geographical indications and traditional specialities in the European Union
100	Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro Add to Reading List Source URL: cocoa.ethz.ch Language: English - Date: 2016-04-22 05:00:30 Marketing Consumer behaviour Customer experience management Business models Relationship marketing Customer retention Loyalty program Loyalty business model Reward website Customer lifetime value Customer relationship management Advertising

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